CaseVolkswagen

Volkswagen is Europe’s largest manufacturer of passenger cars.

Adservice has worked with Volkswagen since 2009 on campaigns in a number of areas, including recruitment campaigns for VW Golf, Polo and Passat, where we conducted online marketing activities to recruit potential customers to test drive these cars at one of the many Volkswagen dealers.

We have also executed campaigns to collect subscriptions to Volkswagen’s newsletter, recruit participants for the online Christmas quiz, etc.

All the work Adservice has conducted for Volkswagen was based on a performance model, where Volkswagen paid for the concrete results generated from each individual marketing initiative.