Volkswagen is Europe’s largest manufacturer of passenger cars.
Adservice has worked with Volkswagen since 2009 on campaigns related to a number of areas. These included recruitment campaigns for VW Golf, Polo and Passat, where we conducted online marketing activities to recruit potential customers to test drive these cars at one of the many Volkswagen dealers.
We have also executed campaigns to collect subscriptions to Volkswagen’s newsletter and to recruit participants for their online Christmas quiz as well.
All of the work that Adservice has conducted for Volkswagen was based on a performance model, where Volkswagen paid only for the concrete results generated from each individual marketing initiative.