More webshop sales with Affiliate Marketing

In Affiliate Marketing, there are usually 4 players: 

1. The Advertiser - An advertiser can be anything from an online shop to a charity organization that wants to sell more, get more leads or get more visitors to their website. The advertiser decides what the publisher should be paid for. 

1. The network - Advertisers typically set up their affiliate campaigns with an affiliate network. An affiliate network is a company that connects advertisers with relevant publishers/media partners who promote their products or services. The affiliate network´s task is to track sales, leads, visits and clicks and to pay out the earned commissions. 

1. Publisher - The publishers/media partners are the ones who are responsible for promoting the advertisers´ products/services through their own channels. The channels can be anything from websites, news media, blogs, influencers or social media. Examples of publishers include BT.dk, pricerunner.dk or ønskeskyen.dk. 

The customer - The final player in affiliate marketing is the customer. For the whole concept of affiliate marketing to work, there must be a customer who clicks on a link, fills out a form, buys a product or signs up for a subscription. Only then is a commission paid to the publisher.