What Is Affiliate Marketing?

Affiliate marketing consists of four actors which do business with each other on a performance-based agreement.

The Anatomy of Affiliate Marketing

Affiliate marketing consists of four actors which do business with each other on a performance-based agreement. These four actors typically include:

Advertiser who runs campaigns through the affiliate network

A network where advertisers campaigns are distributed to publishers

A Publisher who promotes and drives traffic to advertiser’s campaigns

A customer who is in the advertiser’s target group

Affiliate marketing relies heavily on accurate tracking since the outcome of the customer’s action determines whether an advertiser has to pay the network for a conversion.

Why Tracking Matters in Affiliate Marketing

Using an affiliate network with accurate tracking is increasingly important because of the increased use of Adblocker and cookie-blockers. These can cause inaccurate results and misrepresentation of campaign results. At Adservice we are aware of these challenges, and we continuously develop our tracking solution to meet the highest standards.

Upgrade Your Marketing Efforts Today

Whether you are a Publisher looking to monetize your site or an Advertiser who wish to reach new customers, affiliate marketing may be the best marketing method you haven’t yet tried.

Why Haven’t I Heard of Affiliate Marketing Before?

Affiliate marketing is frequently overlooked by advertisers even though it is incredibly reliable in terms of marketing budgeting and customer reach provided, the network has effective tracking solutions.

Affiliate Campaigns Types

Cost per Lead (CPL)

Advertiser only pays the network after an agreed upon action has been performed

Cost per Click (CPC)

Advertiser only pays the network for each unique click recorded

Cost per Sale (CPS or CPO)

Advertiser only pays the network a percentage of a sale amount after the sale has been made

Cost per Impression (CPI)

Advertiser pays for each time a banner or a marketing material has been shown

Learn more about how Adservice helps your company

Expand your reach and exposure through affiliate marketing. Curious? Let’s explore how we can help you.